Dental Web Design: Are You Marketing Yourself Right?


Gretchen Stoecker

Marketing is as essential for a dental professional, as for any other business. However, owing an attractive website and getting traffic to your site does not necessarily mean business for you. Find out the difference between bad marketing and good marketing, and check whether you are making a good impression on your potential clients or driving them away.


Dental profession is a serious business and requires expertise and dedication to be a success in the long term. Now, quality work needs no publicity, it gets out on its own, or does it ? It might have been true years back but has little relevance today. In the present business scenario with cut-throat, it is hard to survive without marketing yourself.

However, there’s a difference between bad marketing and good marketing. Lets see an example, you have a brilliantly designed website that is an immediate attention catcher. You know visitors are coming to the site. Why then does it not translate into business for you? You wonder what the problem is. Is there something lacking in the services you offer? Absolutely not, it is not your services but your website that is driving your clients away. How? It all comes down to one point.

You are a dental professional, and not a store selling fashion accessories. Successful marketing means understanding the customer’s psyche, knowing what he expects from you and meeting those expectations. Your customer is looking for a trusted medical professional because it concerns his health. He arrives at your site, that is an immediate attention catcher. The site is colored in bright colors, full of several pictures of smiling people, flashy material and everything else needed to make it attractive. The site does attract the client, and its work is done there. There is nothing to make a customer to hold on to the site and consider your services. Bad marketing.

What went wrong here is the over attractiveness of the site with little substance. The first impression a visitor gets from the site is that they are trying hard to sell. It may be a turn off for a potential client because he is looking for a reliable dental service, and not someone who is trying hard to market themselves. As a result, the person never visits your store.

The important question is, how to turn the visitor into your client. Lets see what makes for good marketing.

For a good website, focus on making it Impressive not Attractive. First comes the right introduction. Introduce yourself and your staff convincingly, mentioning their credentials. The website is an identity of your firm, and hence should be presented as you would like to present yourself to your client. It should be attractive, yet not too flashy. Secondly, making the site more informative gives a positive impression of the company. Preferably, provide some information like articles or blogs on dental problems and treatments, also provide detailed information on the services you offer. Important information like the treatments you offer, contact details, mode of payment, your opening hours, etc should be visible clearly, so that the customer does not face any difficulty in finding out these details.

Next, important tools can make your services quite convenient as compared to others. Online appointment facility, for example can make it easy for clients to make an appointment, rather than calling which also frees you from picking calls too often. You can also follow up with your clients through the website, or send reminders for the next treatment. In addition to all these, it is essential for the website to be SEO friendly to get maximum visibility on major search engines. A website with the right dentist web design including features like these, will certainly give a good impression to customers and he would want to visit your clinic at least once. If the site is successful in getting clients from visiting the site to visit the clinic, then it is definitely good marketing.

This article has been written by an expert, working with Dentilo, an experienced website marketing firm, providing

internet dental marketing


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Dental Web Design: Are You Marketing Yourself Right?