Why Do You Need To Shift Your Focus Towards Interactive Content Marketing?}

Submitted by: Magic Software

We all have been constantly creating the same old tiring and uninteresting contents, emails, landing pages and other content forms and have been walking with the crowd. But, today if you want to stand out of the crowd, you need to be different and better. Today, if you want your inbound marketing strategy to be more effective and focused, then you need to shift your focus. Many inbound marketers are turning their heads towards creating more visually attractive and interactive content development.

Believe me, to stand out from the crowd; you need to be more interactive, interesting and data-driven with your content. You need to give a new and unique user experience to your target audience. And, interactive content marketing is the only way for this. Although, this is not a new ground-breaking format and is just a category of content marketing, but interactive content marketing is currently taking shape and brands and savvy inbound marketers are beginning to experiment with it.

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The interactive content development aims at offering a user experience which has an interactive element in it and allows a reader to participate in the content and come up with some outcome or result. An ideal interactive content is the one which allows a user to interact, gain an insight and enjoy the whole process without feeling targeted. In other words, the basic focus is to provide value to an audience rather than emphasizing much on direct lead generation. Interactive content is more effective in educating and disseminating knowledge to your target audience. Now, brands which are comfortable with this fact are building content for the user and are not getting blinded by direct lead generation. They are already using tactics and custom technology solutions to succeed with interactive content marketing. Today, if you want your inbound marketing strategy to be more effective and focused, then you need to shift your focus. Many inbound marketers are turning their heads towards creating more visually attractive and interactive content development.

Also, several studies and researches indicate towards the advantages of developing interactive content. High-quality backlinks, more informed prospects, and higher conversion rates are some of its advantages which can benefit you in a long run. On the other hand, another important reason to shift towards developing interactive content is that today almost everyone prefers to consume interactive and visual content which is valuable and provides certain useful information.

Lastly, we are all creating content to target a specific audience and interactive content marketing is a way giant business and brands are taking their content to next level. And, in the coming years, plenty more of it is expected to come. So, it is better to join the league in starting stage than later on regretting it. It is best to shift your focus today itself and create interactive content. Believe me, to stand out from the crowd; you need to be more interactive, interesting and data-driven with your content. You need to give a new and unique user experience to your target audience. And, interactive content marketing is the only way for this.

About the Author: Magic Software is an educational technology company that partners with the world’s leading publishers and eLearning content companies to provide consulting, digital publishing platforms and solutions, rich interactive content. Read more:

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Source:

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‘Kama Sutra’ worm set to strike

Friday, February 3, 2006

Computer security experts warn that a malicious computer worm, dubbed “Kama Sutra,” is set to wreak havoc this Friday, February 3rd on Microsoft Windows computers worldwide. Kama Sutra is designed to destroy files that end in .doc, .zip and .pdf.

The Kama Sutra worm has been spreading through cyberspace since January 16, packaged in emails with subject headings such as: “give me a kiss” and “crazy illegal sex.”

When users click an email attachment, their PCs become infected with destructive, self-replicating software. The worm affects Microsoft Windows operating systems and is programmed to go to work on the third of every month, overwriting or corrupting Microsoft files and others such as Portable Document Format (PDF) files.

“This one can damage your office files, your Microsoft Excel spreadsheets and your PowerPoint presentations,” Tino Klironomos, a computer retailer, said. “(The files will be) all gone, history.”

Computer security company LURHQ reports that there may be hundreds of thousands of machines already infected with the worm, which also goes by the monikers “BlackWorm,” “CME-24,” “Blackmal,” “Mywife.E” and “Nyxem.”

To prevent the worm, Windows users should arm themselves with anti-virus software. People can also protect their PC with up-to-date anti-virus gear and firewall protection. Free anti-virus tools are available from many anti-virus organisations. These tools can detect and remove the Kama Sutra worm from an infected machine.

Experts say: “Make sure your virus definitions are up to date. Besides being careful about opening email messages and attachments, users should back up their most valuable computer files on an external device such as a CD, zip drive or DVD.”

Steve Bass at PC World says: “Stop worrying. If you update your virus program signatures regularly, and do a weekly AV scan, I don’t think you have much to worry about…”

Other advice is not to open any messages with the subject headers “crazy, illegal sex”, “give me a kiss” and “hot movie.”

The worm will not affect machines running on non-Windows operating systems such as Mac OS X or GNU/Linux.

Many security systems reported a very small amount of vandalism, even though the threats were very high.



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Severe tropical storm Bilis leaves 178 dead in south-east China

Monday, July 17, 2006

South-east China has been flooded by torrential rainstorms as the Severe Tropical Storm Bilis came ashore on Friday, July 14. The total death toll stands at 178 people but many people are missing, and the figure might rise.

Floods, 10 meters high in some areas washed away 19,100 houses, damaged roads, power lines, and devastated villages and agriculture. Three million people were affected by the tropical storm which Xinhua, the state news agency, estimated would cost three billion yuan ($375 million) damage.

The worse-hit provinces were Fujian, Hunan and Guangdong while their were deaths and an economic impact in Zhejian, Jiangxi and Guangxi provinces.

At least 92 died in Hunan where dam reservoirs rose to their limits. The water swell in Leiyang rose 10 metres above the levels from Friday.

40,000 people in the cities of Hengyang and Chenzhou were reported stranded. 14 coal miners died when a dam burst, ravaging the land and flooding their pit at Shenjiawan Colliery.

The floods in Hunan also took out the Beijing-Guangzhou railway leaving 5,000 stranded in the capital, Changsha. 10,000 workers were sent to repair the damaged sections of line.

An estimated 33 people died in Guangdong, an important economic area near Hong Kong. Lechang was submerged under three metres of water and 1663 prisoners had to be moved from the city.

In Fujian province 43 people are reported dead. Deadly mudslides killed 10 in the city of Zhangzhou and another 10 are missing from a second mudslide.



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Israeli PM Ariel Sharon to undergo more surgery

Sunday, January 15, 2006

Ariel Sharon, 77, is scheduled to undergo a tracheotomy today, which is expected to help wean him off a respirator, which is helping him to breathe, a hospital statement said.

A tracheotomy is a procedure where an incision in the windpipe is made to create a temporary or permanent opening. It will allow for the removal of the breathing tube now inserted in Sharon’s throat. Sharon suffered a major stroke on January 4, 2006. Last week, doctors said the plastic tube connecting his windpipe with the respirator would start to cause him damage if left in for too long.

Tracheotomies are routinely performed on stroke victims to reduce the risk of infection posed by intubation.

“The prime minister’s condition continues to remain critical but stable,” said a statement issued by Jerusalem’s Hadassah hospital where doctors have been trying, unsuccessfully, to wake Sharon from a medically induced coma. “This evening the prime minister will undergo a CT test after which he will undergo a tracheotomy. The surgery is aimed at helping to wean him off a respirator machine. It will be conducted in the operating room under general anaesthesia.”



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Apple introduces iPhone and Apple TV

Wednesday, January 10, 2007

Apple Inc. today has introduced the much-anticipated iPhone at the Macworld Conference in San Francisco.

The iPhone is claimed to be “a revolutionary mobile phone” as stated on the Apple website. The device appears to be running a mobile version of the Apple operating system Mac OSX. It is approximately the same size as a 5th generation iPod, it has a 3.5-inch LCD touchscreen display that is used to access all features of the phone including number dial, as well as making phone calls. The iPhone plays music, movies, displays pictures and is able to connect to a wireless network.

Apple CEO Steve Jobs unveiled the device by walking onto the stage and taking the iPhone out of his jeans pocket. During his 2 hour speech he stated that “Today Apple is going to reinvent the phone, We are going to make history today”.

Today Apple also released their Media Center device – Apple TV. It will directly compete with Microsoft’s Media Center operating system. Apple has taken a different approach to the media center market; rather than storing content (such as movies, music and photos) on the device, Apple TV connects to a computer (Mac and Windows) over a wirless network connection and plays all content stored on that computer. This makes it substantially easier for users to organize their media content.



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Fatal stabbings kill three at Belgian day care center

Friday, January 23, 2009

Two children and a woman have been stabbed to death by a knife-wielding man at a crèche (day care center) in Dendermonde, Belgium. Officials have confirmed that the deaths occurred due to knife wounds inflicted by an unidentified man wearing white face paint with blackened eyes, who arrived by bicycle at the crèche in East Flanders.

The Associated Press reports local prosecutor Christian Du Four telling a news conference, “We have three people dead and 10 in various hospitals.” The injured have been taken to the University Hospital in Ghent and other neighbouring hospitals.

The alleged attacker, said to be a 20-year-old, rang the doorbell of the crèche at 09:00 UTC (10:00 local), then ran upstairs when the door was opened. He fled the scene by bicycle and was arrested at 10:30 UTC. He was reported as being injured as he was detained. State broadcaster VRT described the man as being local, whilst AP reports Leene Du Bois, a Flemish government official, as saying that he had no connection with the crèche.

The crèche had 18 children in its care, with six adults in attendance.

Police arrested the suspect at a nearby shop. Reuters reports that Belgian media believe the suspect to be a psychiatric patient.



Choosing The Perfect Hair Salon In Fairfield, Ct

byAlma Abell

The best way to make sure that you look amazing all of the time is to take care of your hair by visiting a great hair salon in Fairfield, CT. With so many different salons nearby to choose from, you will want to make sure to take your time to ensure that you get the best possible cut. These tips will help you make sure that you find a salon that will meet your needs and have you looking amazing in no time.

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Professionalism and Skill

Unfortunately, not all salons are going to hold their employees to the same high standards that you want from someone cutting and styling your hair, which is why it’s important that you check the education and experience of the stylists that they employ. Make sure that they are able to meet your hair styling requirements and are aware of the newest trends and fashions in haircuts. When you choose a hair salon like Ryan John Salon, you will be able to rest easy that you’ll get an amazing cut and style every time.

Products Offered

Just as the hair salons close to you will vary in terms of the skills and experience of their stylists, they will also use products of different quality. High-quality products will last longer, be more gentle on your hair, and will allow you to style your hair perfectly each day. A great hair salon will not only sell quality products, but take the time to teach you how to correctly use them.

In the end, it is your decision what hair salon you use, but if you want the best possible hair, then you will need to take a little time choosing a nearby salon that has a great reputation for consistently providing great cuts and styles. You’ll feel your best when you look your best, and a skilled stylist can help you achieve that.



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City Planning Board postpones decision on Buffalo, N.Y. hotel proposal
Buffalo, N.Y. Hotel Proposal Controversy
Recent Developments
  • “120 year-old documents threaten development on site of Buffalo, N.Y. hotel proposal” — Wikinews, November 21, 2006
  • “Proposal for Buffalo, N.Y. hotel reportedly dead: parcels for sale “by owner”” — Wikinews, November 16, 2006
  • “Contract to buy properties on site of Buffalo, N.Y. hotel proposal extended” — Wikinews, October 2, 2006
  • “Court date “as needed” for lawsuit against Buffalo, N.Y. hotel proposal” — Wikinews, August 14, 2006
  • “Preliminary hearing for lawsuit against Buffalo, N.Y. hotel proposal rescheduled” — Wikinews, July 26, 2006
  • “Elmwood Village Hotel proposal in Buffalo, N.Y. withdrawn” — Wikinews, July 13, 2006
  • “Preliminary hearing against Buffalo, N.Y. hotel proposal delayed” — Wikinews, June 2, 2006
Original Story
  • “Hotel development proposal could displace Buffalo, NY business owners” — Wikinews, February 17, 2006

Thursday, March 2, 2006

Buffalo, New York —In an unanimous vote, the City of Buffalo‘s Planning Board voted to table the Elmwood Village hotel Proposal, postponing voting on legislation for up to 30 days.

The Board said its decision was due to the lack of public involvement, saying that there have not been enough meetings.

The Elmwood Village Hotel is a proposed project by Savarino Construction Services Corporation and was designed by Karl Frizlen of The Frizlen Group. The hotel would be placed on Elmwood and Forest Avenues in Buffalo, New York. In order for the hotel to be built, at least five buildings, that include both businesses and residents, must be demolished.

The Forever Elmwood Corp. is a Buffalo-based non-profit organization founded in 1994. Justin Azzarella, the Executive Director for the organization voiced support for the proposal, stating: “I am here today to lend Forever Elmwood’s support the hotel project. Particularly, Forever Elmwood is encouraged by the fact that this building follows the more stringent Elmwood Village Design Guidelines. We have been speaking with Savarino Construction, and they have promised us [Forever Elmwood] that they will engage the community further, including the surrounding Block Clubs and businesses. For that reason, while Forever Elmwood is in support of this project and the type of project that it is, we are asking also that the project be tabled so that the community can be further engaged. Specifically the surrounding Block clubs which include the Granger, Claremont, Asland and The Lincoln Parkway Block Clubs.”

“Because of the excellent work that Karl does and the game plan that they have, I think its an ideal use of this particular location. I think that this particular type of development needs to be encouraged and promoted as opposed to roadblocked,” said a man who owns five properties near the proposal site.

However, Evelyn Bencinich, a resident of Granger Place and whose house would be located directly behind the hotel said, “My property value will be depreciated or non-existent because no one is going to want to live behind a multi-story hotel. We are facing up to a year of noisy and dangerous demolition and construction. Children, pets and even drunk rebellers could wander on site and get hurt. Traffic tie-ups caused by large machinery and garbage bins is inevitable. Where will pedestrians walk? We could experience increased unsanitary flooding in our yards and basements due to the digging and cementing for the underground parking garage. Rats will be displaced into the immediate neighborhoods and be in great abundance. Once we get past the year of nightmare construction, what if you build it and they don’t come? We could ultimately have a seven million dollar rooming house on our corner.”

Patty Morris, co-owner of Don Apparel with Nancy Pollina at 1119 Elmwood also asked that the project be tabled saying, “this has only been public knowledge for less than two weeks and the public never saw the redesign. How can you vote on anything that no one has seen yet? The Board cut off Morris saying, “so specifically you don’t have any problem with it [the design] you just…” Morris then said, “Oh I am totally against this project, but thats besides the point isn’t it.”

The planning board is also concerned that the current design may still be too big.

At one point Board member Susan Curran Hoyt said, “we know you’ve cut down your number of rooms on this project, but we still see it doesn’t seem to fit the description of a ‘botique’ hotel,” and asked Eva Hassett, Vice President of Savarino Construction, “we wonder if you could reduce the rooms further.”

“One thing I didn’t talk about was the price levels of these rooms and that will be important to know. The room rate will be somewhere between US$120 and $160 a night, which is about the same price of the Hampton Inn down town and the smaller you make the hotel, the more expensive the rooms will get. We believe that we’ve made a good compromise in terms of the size of the hotel and perhaps botique means different things to different people,” said Hassett.

The board was also concerned that there is not enough parking asking, “are there alternative plans for valet parking off-site, in the event that you have a full hotel or a large event going on?”

“We are exploring several possibilities with respect to additional parking for valet and parking near-by,” replied Hassett. “We are also exploring the possibility of using the rear of 1105 Elmwood for additional parking, which would give us an additional ten or eleven spaces.”

The new design has a total of 55 parking spaces for 72 rooms, with 39 of them underground and the rest on ground level.

Hassett also said that a “parking study” will be done on the area.

Concerns that the second floor of the hotel will be too close to the property of 605 Forest were also brought up. The board asked how far the hotel would be from the property and Karl Frizlen replied saying it would “be approximately five feet from the property line,” but he also admitted that, “I do not know exactly how close the house next door” will be from the hotel, but did say “I think the house is about four or five feet away from the property line and we [the hotel] sit right on the property line.”

The board is concerned the setback from the property is not enough saying the space between the building and the hotel is “pretty narrow.”

The City’s Common Council also agreed to table the proposal also citing the need for more public engagement and the need for more organizations to respond including the Buffalo Preservation Board and the Office of Historic Preservation.

During that meeting, Hassett also said the proposal to try and get a variance to obtain the properties of 605 and 607 Forest were “now off the agenda.”

The Common Council is expected to meet and hold a public hearing about the project and the rezoning of the properties to be demolished (1119-1121 Elmwood) on Tuesday March 7, 2006 at 2:00 p.m. in Council Chambers at City Hall. At the moment the properties are not zoned for a hotel.



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Fire breaks out in Ku-ring-gai Chase National Park, Australia

Sunday, January 21, 2007

Fire broke out in the Ku-ring-gai Chase National Park, on the outskirts of Sydney, Australia, at approximately 5pm on Sunday 21st January 2007. The site of the fire is inaccessible terrain in the Bobbin Head/Apple Tree Bay area.

For a time properties were threatened in Mount Ku-ring-gai, but this danger has now passed. The F3 freeway and northern train line were closed, causing freeway traffic to be banked up. The morning saw delayed traffic on the F3, which was briefly opened, but for the most part traffic was diverted onto the Pacific Highway at the Berowra Exit.

Around midday the F3 Freeway and Pacific Highway were closed until further notice, severing Sydney’s northern vehicular links. During Monday afternoon the railway line was closed. Traffic for the north was being routed inland via Wisemans Ferry Road, though Windsor. The Pacific Highway, F3 and railway line reopened at 6pm. Welfare centres have been opened for commuters who cannot get home. They are located at Berowra Community Centre (north of the fire) and Thornleigh Baptist Community Centre (south of the fire).

Overnight backburning along with a direct attack has seen the main threat dissipate with the southern fire front under control. On Monday morning spot fires continue to move north towards Cowan Creek. The wind has been picking up in the local area during Monday afternoon. The fire is proving difficult to contain due to spot fires and flying embers.

There has continuous helicopter activity over the area during Monday.

The NSW Rural Fire Service will be holding Community briefings at the Berowra Oval and Samuel King Park Bobbin Head Road Turramurra at 5.30pm today (Monday).

Tuesday saw continuing helicopter activity. Steady rain has been falling throughout Tuesday night and Wednesday morning. The Rural fire service has stated that it is now confident that the fire will be contained.



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Study: Socialized Canadian surgery half the U.S. cost with same results

Wednesday, July 13, 2005

Americans pay twice as much for heart-bypass surgery as the socialized Canadian system, with no difference in outcome, according to today’s issue of the Archives of Internal Medicine in a study funded by American drug company, Pfizer Inc.. The research found that heart bypass surgery costs an average of $10,373 in Canada, compared with $20,673 in the United States. Even though the costs were double in the United States, the rate of complications and death following bypass surgery was similar.

High administrative costs and overtreatment are usually blamed for the higher cost in the profit-driven U.S. system. Americans spent $5,635 per capita on health care in 2003, while only $3,003 was spent by Canadians. Health spending accounts for almost 15 per cent of gross domestic product in the U.S. and just under 10 per cent in Canada; while at the same time, all Canadian residents are full covered. In addition, the average Canadian lives 2 years longer than the average American.

This is one of the first studies directly comparing the costs of surgery in Canada and the United States and it reinforces the view of Dr. Mark Eisenberg, head of cardiovascular epidemiology at Jewish General Hospital in Montreal; “The conventional wisdom is that health care is much more expensive in the U.S. and the conventional wisdom is right.” by finding that Canada’s socialized system is far more cost efficient than the U.S. model.

The cost of medications used to treat bypass patients were as much as 68 percent greater in the U.S. than in Canada and the cost of a surgical bed was 36 percent greater in the U.S.. In Canada, nursing accounted for 44 percent of the treatment costs, compared with 21 percent in the U.S. and patients stayed longer in hospital following surgery in Canada.